Answer Engine Optimization (AEO) structures your content and technical schemas so Google extracts your business as the direct answer in Google AI Overviews, Featured Snippets, and voice search queries.
Generative Engine Optimization (GEO) ensures conversational AI systems like ChatGPT, Claude, Gemini, and Perplexity actively cite, recommend, and reference your brand when buyers ask conversational procurement questions. In 2026, modern brands require all three to capture the full search funnel.


